Your Colleagues' Best and Worst Social Media Posts

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My most-successful social media posts are satirical or those that have an element of humor. These sorts of posts bring a bit of joy and playfulness to an otherwise saturated, boring, and somewhat copy-and-paste industry. My highest-performing social media posts are typically on TikTok or YouTube.

The least successful social media posts are always the ones where there’s a sell or an ask. I think the posts that say something to the effect of, “Everything I touch turns to sold,” “I’d love to help your family and friends; please refer me,” or “I have buyers lined up to buy your house” are ick-inducing and cause an immediate eye roll.