Would You Buy Your Home on TikTok?
Forget Zillow. There’s a new online tool to help find (or sell) your dream home, but there are pros and cons.
Click here to read the full article.
TikTok’s algorithm is personalized to each user’s interests. If buyers continue to search for home listings and interact with those posts on the platform, more related content will be recommended on their account.
Brandy Aguirre, a real estate agent in Arizona, says the reach of some of her posts has been surprising, and it exposes her listings to a massive audience. She says she loves showcasing her personality and connecting with clients by using humor in her videos.
“I’ve had videos that have had 100,000 to 1.6 million views and so many others that only had 100. But even the videos with only 100 views are valuable considering the time it would take me to get myself in front of 100 people if I were door knocking or making phone calls,” Aguirre says.